Brand Strategy &
Creative Services

strategic focus

  • Extensive design training with experience creating and directing teams across media. Projects include consumer packaging, exhibit design, way finding studies and brand identity suites. Creative direction and execution of social media strategy, paid social, national brand campaigns and on-site consumer activations.

  • Concept and execution for independent companies and brands as part of a global portfolio. Imperatives include sales focused marketing and B2B tactics including affiliate marketing, data-capture, sweepstakes and OOH marketing execution.

  • Retail and small business market studies. As a leader of creative concept and consumer connections collecting and packaging data sets for distribution. Planning and strategy building based on metrics and core KPI’s.

  • RETAIL & ADVOCACY

    adidas originals | american fintech council | asics | bannedla | bella dona | carelle jewelry | champion | converse | dignity & power now | dr. martens | foot locker, inc. | footaction | herschel co. | jordan brand, n.a. | nike inc. | patrisse cullors | puma | reebok | robert marc | salvatore ferragamo | santana & co. | texas public charter school association | timberland n.a. | ugg

    SERVICE & HOSPITALITY

    aeg events | ai fiori | altamarea group | american fintech council | atelier ace | belvedere vodka | greedi vegan | goldenvoice | manhattan marketing ensemble | moët hennessy | rock the vote | rw dermatology

    ARTS & CREATIVE

    the brandwein group | highsnobiety | hypebae | micole c.s. | nyibc | the o group | phd media | tinybeast | word agency

RW DERMATOLOGY

An approachable, board certified dermatologist focused on serving the community.

the work

RW Dermatology had a clear brand and a new office welcoming patients during a global pandemic. The content plan and client connection needed to be curated and maintained. With close review and strategy alignment the tone and messaging has been completely overhauled. Launching a more concise expression of this female-owned, inclusive Bucks County practice is unlocking potential and driving results.

Let RW Dermatology help you achieve your goals.

Custom content, measurable results.

Month over month for the first year with refreshed assets and social planning RW Dermatology saw a lift in engagement, cosmetic packages, and brand awareness. Tools the entire staff can use and update allow the entire RW team to be flexible with the changed in culture and treatments.

  • Social Strategy • Digital Asset Design • Video Production • Market Research • Print Collateral • Copy Writing • Campaign Reporting • Social Media Execution • Comms Strategy

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PATRISSE CULLORS

Artist. Abolitionist. Writer.
Patrisse Cullors’ mission is to invite all of us to grow towards abolition through intergenerational healing work that centers love and collective care.

Creative output that energizes, educates and envisions a better future.

Patrisse Cullors body of work and mission towards abolition required a clean slate and responsive tools. Dynamic slideshows punctuate the pillars of Patrisse’s work, paring down the pages and structure of her digital home with tools for all to use.

  • Website Design & Management • Responsive Site Tools • Image Retouching • Content Management

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BREAKING THE NEWS

Integration of voting tools on all Foot Locker, Inc. websites in partnership with Rock the Vote.

2020 was a landmark year, in so many ways. In the midst of the COVID-19 global pandemic and the upcoming presidential election Footaction forged a relationship with Rock the Vote to provide registration tools and access to voting rights for all of our consumers.

After initiation of the tools all Foot Locker, Inc. brands in the U.S. aligned to launch the same tools and access across the retail and digital landscape to voter registration, checking registration status, and signing up for election reminders. With tools live for the final 50 days in the count down to the 2020 presidential election upwards of 1400 young Americans registered to vote through tools provided by Footaction, Foot Locker, Kids Foot Locker, Champs Sports, and Eastbay.

Recognizing our Place

Young America

4M+ young people cam of voting age since the 2016 election and will be voting for president for the first time in their lives.

Screen Time

Across the U.S. brands Foot Locker, Inc. reaches 4.35M+ consumers between the ages of 18-24 through Instagram alone.

Clear Message

Voting is a right and an important power of all adults in America. Foot Locker, Inc. provides access to that power for all.

  • Community Organizing • Partnership Management • Digital Integration Management • U.S. Project Management • Go To Market Alignment • Media & PR Strategy • Program Activation • Data & Analytics • Field Communication

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AMERICAN FINTECH COUNCIL

Supporting innovation and inclusion in financial tech – for a fair & just future.

Under the leadership of CEO, Garry Reeder the American Fintech Council is focused on moving fintech forward. With a board of directors and members from some of the most prominent businesses in the future of technology & finance, the AFC required stability and ease in their brand and UX.

The American Fintech Council is transparent & responsible.

The final brand identity plays to their collective transparent practices and stability the members offer to their consumers. Across platforms the system needed immediate recognition and flexibility of usage. As they continue to support legislation and work with regulators to secure consumer protections for whatever lies ahead, the AFC will be able to grow their brand with the business.

  • Identity Suite • Style Guide • Website Design & Content Maintenance • Print Collateral • Asset Management • Image Retouching

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MOËT HENNESSY

Moët & Chandon, Krug, Veuve Clicquot, Hennessy and Château d’Yquem are just some of the world-renowned LVMH wines and spirits brands that have become synonymous with the most prestigious origins and terroirs. Overseen by Moët Hennessy, these exceptional champagnes, wines and spirits from around the world come together as a collection of rare brands where heritage and innovation, authenticity and creativity converge.

Fluid & Flexible.

The brand teams at Moët Hennessy in the North American market represent the vast house of spirits with differentiation and integrity of each LVMH brand. To support the efforts across the B2B and B2C lanes of business the Abel Group serves as a design and marketing partner across the spectrum of creative deliverables.


  • Motion Graphics • Deck Execution • Content Creation • Creative Strategy • Copy Editing • Digital Marketing Assets • Event Collateral

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THE BRANDWEIN GROUP

The Brandwein Group are a small team of design professionals for every facet of your life.

Founder, Allie Brandwein knew what she needed for the expanding clientele. With market research, an eye for growth and flexibility within the final identity TBG is positioned to keep the momentum going.

A logo as refined as the work they deliver TBG is positioned to make their mark on their clients newly curated lifestyle. When trusted with the design aesthetic of each client’s wardrobe or interior the results can’t just look good, they need to last. The Brandwein Group identity suite, like their services, is built to maintain position gracefully.

TBG required a system that could accompany any manner of creative output.

  • Identity Suite • Style Guide • Cross-Channel Competitive Audit • Content Templates • Image Retouching • Brand Consultation

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DAY N VEGAS

Capturing the appetite for exclusive product and creating music and culture oriented programming.

Firing on all cylinders.

Custom content and design materials to support product produced specifically for the hype-focused consumer and Day N Vegas attendees. Ambassador social, on-site content, digital product offerings and elevated retail experience all working together to bring the consumer the most premium expression of the Footaction brand.

  • Environmental Design • Apparel Creative Direction • Content Strategy & Partnerships • Influencer Strategy • Event Execution • Field Operations Strategy • Talent Seeding

Accepting clients big and small.
We’re here when you’re ready.